Carlson Rezidor Hotel Group Launches Two New Global Hotel Brands: Radisson Red & Quorvus Collection
February 19, 2014 7:30am
"Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy," said Trudy Rautio, president and chief executive officer, Carlson. "Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly. This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision."
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category, "Lifestyle Select," an upscale, select service concept that boasts a forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.
The Radisson Red focus on technology will include a mobile application that will not only allow guests to skip reception for check-in, but order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport; manage their own personal profile and preferences; and manage the environment within their Radisson Red room. The brand, with a contemporary purpose-driven design focus, will convey an eclectic, modernist aesthetic. From arriving in a gallery, to the bar and deli, to the guest connect spaces, to the guestrooms, everything will be designed from the customer's perspective. Every touch point and interaction has been considered and addressed with an extraordinary list of unique features and options.
Radisson Red will launch simultaneously in 2015 in urban centres in the Americas, Europe, the Middle East, Africa and Asia Pacific.
Quorvus Collection is a new generation of expertly curated luxury, five-star hotels that offer a truly distinctive experience. Each is individual in style, design, heritage, history and architecture and will be reflective of its location and culture through the Quorvus "Eidos" - an essential expression of each hotel's individualism.
All Quorvus Collection hotels will offer a suite of hallmark services tailored to fit perfectly with our guests' needs. Comprising six core lifestyle elements - Wellness, Replenishment, Style, Inspiration, Entertainment and Connectivity - each will be designed to fulfil the complete needs of guests.
Quorvus Collection has strong growth ambitions within the luxury segment and is expected to announce its first members in Q2 2014. Different by scale, architecture, ambiance and design, the future Quorvus portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats.
Tags: carlson rezidor,
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
Contact: Joanna Ong, Carlson Rezidor Hotel Group
+65 6511 9297
Contact: Kate O'Shea, AKA Asia
+65 6222 6136
Contact: Ben Gardeen, Carlson Rezidor Hotel Group
+1 (763) 212-1418 or +1 (763) 212-8129
Carlson Rezidor Opens 252-Room Radisson RED Cape Town, Marking Brand First in Africa
Carlson Rezidor Signs Management Contract with Phu Quoc Tourist Investment & Development JS Company for Radisson Blu Resort Phu Quoc
Atlantica Hotels International in Partnership with Carlson Rezidor, Open First Radisson RED in Latin America
Charles McKee Appointed as Chief Commercial Officer, Americas for Carlson Rezidor Hotel Group
Country Inns & Suites By Carlson Opens Refreshed Hotel Near FedExField
Country Inns & Suites By Carlson Announces Hotel Opening Five Miles from the University of Notre Dame
Eric De Neef Appointed as the Executive Vice President, Global Chief Branding & Commercial Officer of Carlson Rezidor
Country Inns & Suites Grows Its Presence in the Heart of Dixie with a Hotel Opening in Birmingham
New Build Radisson RED Krakow, Developed by Treimorfa Project, Expected to Open Fall of 2019
The Pearl of Africa Hotel Kampala to Join Rezidor Hotel Group's Quorvus Collection
Sofia Hospitality & Carlson Rezidor Break Ground on Park Inn by Radisson Colombo in Sri Lanka
RKJ Hotel Management Opens Radisson Hotel Detroit Metro Airport Following $10 Million Renovation
Carlson Rezidor Hotel Group Appoints Michael Dean as Chief Development Officer for the Americas
New Radisson Blu Hotel Opens in Coimbatore, India Through Partnership Between Carlson Rezidor and GBJ Hotels
Carlson Rezidor Signs with Masteron Sdn Bhd for New-Build Radisson RED in Kuala Lumpur’s Golden Triangle
Carlson Rezidor Enters Angola with Five Park Inn By Radisson Hotels in Luanda, Cabinda, Benguela, Lubango and Namibe
Carlson Rezidor and Lords LB Asset Management to Develop Radisson RED in Vilnius, Lithuania
The Rezidor Hotel Group Opens World's First Radisson RED in Brussels, Belgium
Carlson Rezidor Hotel Group Signs New 180-Room Radisson RED in Downtown Portland, Oregon
Carlson Rezidor Appoints Camilla Chiam as Vice President of PR and Communications for Asia Pacific
Please login or register to post a comment.