Carlson Rezidor Hotel Group to Launch its New Radisson Red Hotel Brand in India
April 8, 2015 8:01am
"The economic outlook is optimistic and the demand for rooms in India has been growing by double-digit percentages over the past decade and this is expected to continue for the next few years. Domestic travel is growing and international arrivals are on the increase. This is a market that is prime for our Radisson Red brand, which is positioned to address the needs of savvy travelers, while meeting the expectations of bottom line-focused owners. Radisson Red offers a differentiated guest experience, with lower construction and operating costs than traditional upscale hotels due to a multi-functional approach to design and efficient space-planning. Radisson Red also gives owners the flexibility to customize the specifics to cater to the unique demands of each locale," said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.
Radisson Red is a new hotel concept where the focus is on design and detail, choice, personal interaction and technology. Its Lifestyle Elect proposition enables guests to elect the type of stay experience that best reflects their lifestyle. Radisson Red offers a non-traditional stay experience that combines work and play, and appeals to the growing millennial-minded segment. This key segment cuts across age groups to include all travelers who seek unique experiences when they travel and who have an affinity for technology and a lifestyle that integrates work and play.
To ensure that guests always stay connected, Radisson Red provides Free Internet to all. Upon arrival, guests enter a Hi All Gallery where locally-inspired art is incorporated into the overall design. And instead of typical meeting facilities, guests can book an event studio with state-of-the-art technology for meetings or gatherings. Red Cafe, Oui Bar and the 24-hour Red Deli, are connected, open and social spaces that set the scene for interaction and games. To cater to local market needs, Radisson Red hotels in India will have an option of a full service restaurant. Guests can dine at the restaurant or enjoy in-room dining while working in their rooms, which are designed with usage flexibility in mind. The traditional guestroom desk makes way for a multifunctional table at which guests can work, eat and surf the internet. Guests can also enjoy a movie on the super-sized TV screen with surround sound using content from their personal devices.
The first Radisson Red hotel was signed in October 2014 in China. Radisson Red Shenyang Hunnan, part of a twin hotel development which includes Radisson Blu Shenyang, is scheduled to open in 2016. In India, Radisson Red will be ideal for primary/secondary such as Ahmedabad, Benguluru, Chennai, the Delhi-NCR, Hyderabad, Kolkata, Pune, Lucknow, Mumbai and Pune, as well as leisure and religious destinations such as Goa, Jaipur, Katra, Shirdi, Tirupati. Carlson Rezidor expects to have 60 Radisson Red hotels globally by 2020.
Tags: carlson rezidor,
Contact: Tracy Lui
+65 9839 4095
Contact: Ben Gardeen
+1 (763) 212-1418 or +1 (763) 212-8129
Carlson Rezidor Hotel Group Rebrands to Radisson Hotel Group
Carlson Rezidor Hotel Group Expands Radisson RED Into Peru with a Signing in Miraflores
Carlson Rezidor Accelerates Growth Momentum in India with 12 New Hotel Signings in 2017
Carlson Rezidor Hotel Group Announces Four Senior Appointments in the Americas
Carlson Rezidor Opens 252-Room Radisson RED Cape Town, Marking Brand First in Africa
Carlson Rezidor Signs Management Contract with Phu Quoc Tourist Investment & Development JS Company for Radisson Blu Resort Phu Quoc
Atlantica Hotels International in Partnership with Carlson Rezidor, Open First Radisson RED in Latin America
Charles McKee Appointed as Chief Commercial Officer, Americas for Carlson Rezidor Hotel Group
Country Inns & Suites By Carlson Opens Refreshed Hotel Near FedExField
Country Inns & Suites By Carlson Announces Hotel Opening Five Miles from the University of Notre Dame
Eric De Neef Appointed as the Executive Vice President, Global Chief Branding & Commercial Officer of Carlson Rezidor
Country Inns & Suites Grows Its Presence in the Heart of Dixie with a Hotel Opening in Birmingham
New Build Radisson RED Krakow, Developed by Treimorfa Project, Expected to Open Fall of 2019
Sofia Hospitality & Carlson Rezidor Break Ground on Park Inn by Radisson Colombo in Sri Lanka
RKJ Hotel Management Opens Radisson Hotel Detroit Metro Airport Following $10 Million Renovation
Carlson Rezidor Hotel Group Appoints Michael Dean as Chief Development Officer for the Americas
New Radisson Blu Hotel Opens in Coimbatore, India Through Partnership Between Carlson Rezidor and GBJ Hotels
Carlson Rezidor Signs with Masteron Sdn Bhd for New-Build Radisson RED in Kuala Lumpur’s Golden Triangle
Carlson Rezidor Enters Angola with Five Park Inn By Radisson Hotels in Luanda, Cabinda, Benguela, Lubango and Namibe
Carlson Rezidor and Lords LB Asset Management to Develop Radisson RED in Vilnius, Lithuania
Please login or register to post a comment.