VisitEngland Engages nSight Travel Intelligence to Understand Online Travel Consumers
November 7, 2014 4:32am
NASHVILLE, TN - November 7, 2014 - nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that VisitEngland, the national tourist board for England, has contracted to use the nSight Business Intelligence (BI) Dashboard and nCompass Reporting solutions to gain insight into how travellers shop and book.
England is a unique destination and a real powerhouse in global tourism. It represents 84 percent of the total UK visitor economy worth £106 billion, and supports 2.6 million jobs.
"We're excited to be working with VisitEngland," said Richard Maradik, Founder of nSight For Travel. "As the dominant force for tourism in Europe, England is the barometer for success and innovation in the region. nSight is eager to reveal new travel consumer insights which we hope will ultimately contribute to the visitor experience in England."
nSight offers the world's largest database of active online travel consumers. Its platform captures more than 80 million searches and bookings for destinations and hotels daily across 5,000 third-party travel websites, providing robust consumer insights based on geography, demographics and search behavior.
VisitEngland plans to use nSight to identify online travel trends for future periods. nSight's robust analytics and enhanced targeting enables destinations to hone digital marketing, improve marketing ROI and curate web content, as well as increase OTA and direct bookings.
An interactive SaaS-based application, the nSight BI Dashboard allows country, state or city DMOs or hotels to easily benchmark performance against their competitors across third-party channels. With easy-to-follow data visualization, concise analytics and compelling graphics, the first-in-class BI solution's intuitive interface allows users to discover trends and reveal opportunities, and then act on the insights. nCompass BI Reporting is a forward-looking analysis that shows how business looks for the next 60 days and key markets/demographics most likely to convert within target need times.
consumer shopping intelligence,
Contact: Katrina Pruitt-Andrews,
Vice President of Marketing
For corporate information see www.visitengland.org and for consumer information see www.visitengland.com.
10 Secrets for Stellar Email Opens & Click-Throughs
TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship
5 Ways AI Is Transforming Hotel Marketing
5 Things Hotel Marketers Are Thankful for This Thanksgiving According to Tambourine
Aptech's PVNG Web-Based Enterprise Accounting Goes Live at 2 Hotel Companies
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
More Than 10,000 Hotel Properties Worldwide Rely on IDeaS' Advanced Analytics for Confident Revenue Management
ProfitSword Promotes Maureen Allen to Newly Created President Position
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
How Much Should I Spend on Paid Search for My Hotel?
Your Wine List Is Too Long
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
All Forces That Do Not Respect the Law Become Tyrannical
Aptech's Execuvue® Delivers Next-Day Portfolio Analysis for Multiproperty Operators
Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing
Are Hotels Coveting only Half of the Millennial Market? Part Two
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
Please login or register to post a comment.